Process Flows Across Your Organisation. Built for the Future.

I work on a simple idea: most organisations already have the answers buried in their processes – they just need someone to map them, improve them, and make them intelligent. Flowline is the portfolio where I bring that work together.

Why "Flowline"?

Flowline – for the process flows that run across every organisation. Every function, every team, every customer interaction follows a flow. I make those flows visible, structured and improvable.

Ready for what's next – the organisations that will thrive are those that build a process baseline today, ready for AI and automation tomorrow. You cannot automate what you have not first understood.

Together: an approach that bridges the gap between how your business works today and how it needs to work in an AI-enabled world.

My Approach

🗺️

Map It

I document As-Is processes at the level of detail that actually drives decisions – not too high, not too low.

🔍

Improve It

I identify gaps, inconsistencies and risks, and define the To-Be target state with clear ownership and governance.

🤖

Automate It

I identify where RPA and AI can deliver the highest return – and produce the business cases to make it happen.

🧠

Make It Queryable

I structure the process estate so it can be understood by AI tools – making the organisation genuinely AI-ready.

Michael Ahmed – Senior Business Process & Transformation Analyst

Twenty years of enterprise transformation across financial services, central government and regulated utilities – from first workshop to governance-ready delivery.

Download CV (PDF)

Experience & Expertise

  • 20+ years Senior Business Analyst across FTSE-listed and regulated environments
  • BPMN 2.0 process mapping at L3–L5 with full taxonomy ownership
  • SOP rationalisation – typically 60–70% volume reduction
  • FCA Consumer Duty alignment – four outcomes framework
  • AI and RPA opportunity identification and business case production
  • PRINCE2 Practitioner · GDPR Practitioner · Anthropic AI Certified

Sectors & Domains

  • 🏦 Financial Services & Insurance (Royal London Group)
  • 🏛️ Central Government (Network Rail)
  • ⚡ Utilities & Field Operations
  • 📊 Banking & Regulatory Reporting
  • ⚖️ Legal & Professional Services
  • 🚂 Transport & Infrastructure
2025–2026

Customer Journey Analyst / Senior BA

Royal London Group

Owned the Update Plan Details L3 process end-to-end – 19 BPMN L4 maps and 57 L5 processes (with their associated SOPs) consolidated, cutting maps and documents by 60–70%. Consumer Duty alignment across four outcomes.

BPMN 2.0Consumer DutySOP RationalisationProcess Taxonomy
2009–2025

Career break & transferable experience

Family caring · operational roles

Full-time carer for my mother from 2009 until she passed away in early 2020, with short part-time BA engagements where I could (Morrison Utility Services, Melius Finance). After a short period out in 2020–2021 following bereavement and a move to Middlewich, I spent 2021–2025 in operational roles across regulated North West construction sites (Leighton Hospital, GMI Construction, Bentley Motors, Moss Civil Engineering, Elliot Group) – audit-heavy environments that kept my stakeholder-management and documentation discipline sharp. Returned to business analysis in March 2025.

CaringStakeholder MgmtH&S DocumentationRegulated
2005–2008

Business Analyst (contract)

Network Rail · LexisNexis · Alliance Boots · Fortis Bank

Process mapping, structured requirements elicitation, As-Is/To-Be design, data-quality and regulatory-reporting work across financial services, government and professional services. PRINCE2-aligned governance.

PRINCE2RequirementsVisioRegulatory
2005–2006

Business Analyst (contract)

Halian (Central Government) · ISBAN Bank

Led a 1,200-employee, 42-system data migration into Oracle HRMS; managed data quality & assurance teams delivering FSA, Basel II and Bank of England regulatory reporting.

Data MigrationCentral GovernmentBankingRegulatory